Content is King in Your Email Campaign
Regardless of the multitude of different ways to stay in contact today, email remains relevant. It provides a level of intimacy that means that it…
What is a Call to Action and How to Write a Successful One
Hey, you! You need to get to work! Your business needs to grab its audience’s attention. You post on social media and send out emails,…
What Is an Email Drip Campaign? A Smart Marketer’s Guide
Marketing through email is one of the most effective ways of reaching new leads and re-engaging prior customers. It boasts a paperless and nearly automated…
Increase Revenue with Email Lead Generation
As the pandemic of 2020 continues to rage with no end in sight, generating sales leads digitally continues to grow in importance. Digital communication channels…
Lead Nurturing: What It Is and Why It’s Important to a Successful Campaign
Lead generation insights tell us that 80% of new leads do not become buyers. Why do these leads never translate to sales? They do not…
What Is B2B Lead Generation? 5 Steps to Building Your Contact Base
The B2B marketing industry is worth an estimated $127 billion worldwide. A considerable part of marketing to businesses is B2B lead generation. Unless you have…
4 Effective Lead Generation Strategies
Studies show that only 2 percent of sales happen at the first meeting. If only 1 in every 50 sales happens right out of the…
3 Ways to Improve Your Email Open Rates
Did you know that an email will generate $38 for every dollar spent on email marketing? With more than a 3,800% ROI, email marketing is…