How Email Marketing Can Play a Role in Your Digital Marketing Strategy
Did you know that email marketing for your business has an average return of $42 for every dollar spent? That’s a 42:1 ROI ratio! And this is one of the many reasons business owners with a digital marketing strategy need to pay attention.
Email marketing provides an avalanche of benefits that few strategies can match. And while the digital marketing space is vast, email marketing remains one of the top dogs.
This is largely due to the versatility of emailing. Email marketing provides you with benefits like impressive ROI, keeping your customers informed, and the ability to sell through emails. You can also measure your results and adapt your strategy to find more success continually.
So how can you utilize email marketing in your digital marketing strategy? Keep reading for some of the best ways you can harness the power of email for your business.
Personalizing Messages
Email marketing allows you to utilize your customer data to create personalized messages for your audience. This can be as simple as addressing someone by their name. You wouldn’t think this was a powerful tool at first glance, but it is.
People don’t want to be seen as numbers in a system; they want to be seen for who they are. And personalized emails can greatly increase your ROI.
Using Lead Magnets
Lead magnets are a fantastic way to gather new customers. You can use lead magnets to trade free resources with customers; in return, they give you their email. In addition to getting a person’s email, you now have the power to market to this person.
You can create PDFs, ebooks, and guides to hook new subscribers with a lead magnet. Then you can send them newsletters, company news, and even new product launches.
Ditching the Cold Calls
Unless you have exceptional social skills and energy, you probably don’t enjoy cold calling. Plus, most people react poorly to unexpected calls over the phone. With email marketing, you can pop emails into a potential client’s mailbox rapidly
This way, they can open it when they choose to and of their free will. And you’re only limited by how many emails you can send. Emailing also gives you the power to automate this process, which is an outstanding plus over individual cold calls.
Segmenting Subscribers
Segmentation is a huge plus in the digital marketing space. This powerful ability allows you to create targeted email campaigns with a higher chance of success.
Segmenting your email list increases open rates, leads, and revenue. Plus, the process is easy and can be accomplished using CRM software.
Email Marketing and Content Management
The power of email marketing can boost every business owner’s digital marketing strategy. It can help you increase your audience, revenue, and much more. Plus, it simplifies processes like cold calling and targeted campaigns.
Contact us today if you’d like to experience the power of email marketing. We’ll provide you with all the listed email marketing benefits and more!
One Stop Emails provides customized email marketing plans to help your business connect and engage your customers. Their team takes deep dives into the data, creating a plan that capitalizes on what your customers want.